Episode 783 | Bootstrapping ScrapingBee to $5M ARR and an 8-Figure Exit
Update: 2025-07-15
Description
When is the right time to sell your profitable SaaS?
In this week's episode, Rob Walling talks with Pierre de Wulf, co-founder of ScrapingBee, about how they mostly bootstrapped their web scraping SaaS to $5 million ARR and an eight-figure all-cash exit. They explore the pivotal shift that took them from $7K MRR to nearly $1M ARR in just 15 months, what Pierre splurged on post-exit, and the emotional, legal, and strategic complexities of selling a company.
Topics we cover:
- (3:31 ) – Why they chose to sell
- (5:41 ) – Post-exit emotions and celebrations
- (9:57 ) – Lessons from failed startups before ScrapingBee
- (13:16 ) – From 8k to $1m ARR in 15 months
- (17:14 ) – Building a scalable SEO content engine
- (29:19 ) – Handling a major cease-and-desist
Links from the Show:
- MicroConf Connect
- MicroConf Talk by Pierre de Wulf
- The Java Web Scraping Handbook
- ScrapingBee Blog
- TinySeed
- Discretion Capital
- Pierre de Wulf (@PierreDeWulf) | X
- Pierre de Wulf | LinkedIn
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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